What is the Superdry Brand?

What is the Superdry Brand?

Superdry is a luxury clothing brand that’s popular all around the world.

Superdry is known for its relaxed, sporty style with an adventurous edge. The brand has a focus on sustainable production and its signature collection features elements of vintage Americana and Japanese-style text and graphics. 

Who owns Superdry clothing?

Julian Dunkerton owns Superdry. He initially co-founded the brand in 1985 with his business partner, Ian Hibbs. Later, Dunkerton met and joined forces with James Holder.

Why is Superdry called superdry?

It was a trip to Japan that inspired Dunkerton and Holder to pen the name ‘Superdry’ as well as those iconic graphics. 

According to the story, Dunkerton and Holder visited a bar in Tokyo to come up with ideas. They realised that Japanese food packaging often used the term ‘super’ — and thus the distinctive name and logo came to life.  

Where is Superdry located?

With its connections to Japan, it’s unsurprising that many people think that Superdry is a Japanese brand. In reality, Superdry’s headquarters remain in the brand’s UK birth town: Cheltenham in Gloucestershire. However, a flagship store opened in London in 2011 and there are now Superdry stores all over the world — from Finland to Malaysia; Colombia to Thailand.

You can also find their products in a range of shops around the globe (and online, of course). If you want to know more about superdry, make sure to read our history guide as well.

At Orange Label, we’re proud to be an official Superdry stockist. You can guarantee that all our products are 100% authentic and of the highest quality.